Hey, I'm Alborz!

- Designed interfaces that surface AI-powered insights across developer, architect, and business layers
- Translated AI system outputs into intuitive workflows for requirement capture, architecture, and specs
- Optimized user paths for developers, architects, and business analysts by tailoring designs to distinct technical skill levels
- Contributed to system prompt design, accounting for LLM constraints such as token limits and context windows

Led platform redesign initiatives as senior product designer:
- Conducted comprehensive user research to identify pain points and opportunities
- Developed and maintained a scalable design system in Figma
- Collaborated with stakeholders to create and validate high-fidelity prototypes
- Documented design patterns in Confluence for developer handoff

Key contributions as founding designer:
- Established comprehensive design system and documentation
- Created user-centered workflows through research and testing
- Collaborated with CS and sales to improve platform usability
- Delivered consistent designs for new and existing features

- Own the end to end design of the Ascend project
- Work closely with stakeholders and PMs to create a brand new information architecture
- Gather and evaluate user requirements in collaboration with product managers and engineers
- Develop UI mockups and prototypes that clearly illustrate how sites function and look like
- Create a design system for the project from scratch which would then act as the starting block for App Annie DSM

- Created an official 56-page brand guideline including logo variations, templates, font and colour hierarchy
- Designed a react-native iOS/Android mobile app for caregivers to monitor elderly well-being and receive incident notifications
- Designed for users with different access levels while protecting the privacy of the person-in-care
- Created an easy in-app onboarding process for users of any age or technical skill
- Industrial design of an enclosure for a palm sized computer with ML capabilities

- Conceptualize, wireframe, design and prototype PocketSocial's web app following best practices and design trends
- Collaborate with the product team, business analysts, project managers, and developers in an agile environment
- Re-design the PocketSocial mobile app to make it easier to use, adding new features to engage the audience
- Design 3D achievement badges for users to help with user retention during and after events

- Re-design the PocketLIVE mobile app to maximize focus on main functions and reduce distractions
- Changed the layout from 5 tabs to 3 while keeping all the functionality
- Conduct user experience research
- Re-design the web app for both platforms to be intuitive and easy to navigate

- Work with the founder of the company and build a vision for the product together
- Execute UX research on all micro-interactions inside the app
- Create interactive prototypes of every iteration of the design
- Take complex user flow problems and distill them into simple, intuitive solutions
- Write and conduct usability tests to create UX solutions to interface bottlenecks

- Design a platform from scratch for guitar enthusiasts of all levels to learn how to play guitar
- Explore various approaches to an interface that makes learning guitar fun
- Create an interface that promotes learning and provides the right information at the right time
- Re-thinking the video player to accommodate both videos and guitar notes at the same time

I love sharing what I learn. Here are some of my recent articles on design, AI, and product thinking.